EXPO WEST TRADE SHOW

BRAND ACTIVATION

anaheim, Ca (2019)

CLIENT ASK: Re-introduce Kashi GO brand cereal & solidify Bear Naked as the #1 Granola Brand in the market

AGENCY: On Board Experiential

ROLE/RESPONSIBILITY: Production Manager

Kashi and Bear Naked shared a booth space yet wanted to keep their respective brand messaging. Kashi was introducing the rebrand of their GO cereal line and Bear Naked, staying true to the fun and free brand identity, was introducing new flavors of their famed granola. Add in a daily happy hour and you got yourself a Kellogg’s mullet.