CREATE WITH PURPOSE. DELIVER WITH PASSION.
“A DREAM DOESN’T BECOME REALITY THROUGH MAGIC; IT TAKES SWEAT, DETERMINATION AND HARD WORK. ”
Strategic. Right Brain Thinker. Results Driven. Problem Solver. People Connector.
Hardworking creative with product, production, CRM, and account management experience. Looking to push the next generation of creativity and storytelling with the ability to create, nurture relationships, manage and exceed brand expectations.
“GOOD IS NOT GOOD WHEN BETTER IS EXPECTED”
- VIN SCULLY
SATIS&FY LLC / PROJECT MANAGER
August 2019-March 2020 (Los Angeles, CA)
• Work closely with Nike North America, New York HQ, and West teams to execute and deliver seasonal marketing initiatives not limited to: retail builds and install, conferences, summits, experiential marketing activations
• Further develop and nurture client relationships while prospecting and bringing in future business relationships in the Los Angeles market
• Work cross functionally to manage production, scenic, and technical teams ensuring deadlines are met and aligning with workback schedules and client creative
• Oversee budget creation from start to finish while openly communicating with client to ensure project stays within or meets budget expectations
• Key Projects: Nike Climate Week NYHQ (’19), Nike Lebron 17 Grove Install (’19) Polaroid Lab NYC Pop Up (’19), Nike x Lauren Halsey AF1 (‘19) , 100 Thieves Cash App Compund (‘20) , Jordan NBA All Star 2020 Unite (‘20)
ON BOARD EXPERIENTIAL / PRODUCTION MANAGER
November 2018-May 2019 (Los Angeles, CA)
• Serve as Production Manager for lifestyle and CPG accounts including: Nike Football, Nike Running, Nike Sportswear, Kellogg’s Bear Naked, & Kashi Brand
• Manage production team, brand ambassadors, and all vendor communication ensuring deadlines are met and aligning with workback schedules
• Oversee budget creation from start to finish while openly communicating with client to ensure project stays within or meets budget expectations
• Develop junior level Production Coordinators and Production Assistants to further their skill sets and prepare them for the next
• Key Projects: Nike Football Texas Tested State Championships (’18), Mamba League (’19), Kellogg’s Expo West Food & Wellness Expo (’19), Nike x Dodgers Cortez Launch (’19) , Call of Duty Modern Warehouse Press Reveal (‘19)
LIMITLESS CREATIVE CO./ PRODUCTION MANAGER
October 2017-November 2018 (Chicago, IL)
• Oversee all large-scale build, fabrication, collateral production, budgets, and programming for Jordan Brand and Nike Football accounts
• Develop and nurture relationships with community partners, vendors, and territory team to further grow business and partnership within categories
• Curate comprehensive marketing initiatives around client asks not limited to: Product, Talent, and City specific needs
• Collaborate with Account and Creative team on creative briefs and brainstorms from ideation to project completion for client facing collateral decks and pitches including: Brand Jordan, Nike Sportswear, Little Black Pearl, Nike Football, and Steph Curry
• Key Projects: Jordan Brand Like Mike Invitational (‘17), Jordan Brand Homage to Home (‘18), Air Max Day (‘18), Jordan Brand x Travis Scott: Cactus Jack Block Party (‘18), Nike Football NFL Draft: Handshakes & Hugs (’18), Nike Football: Dallas Football Warehouse (’18), Nike Football Showout Gallery (’18), Jordan Brand Concord Classic (’18), Nike x TDE Championship Tour (’18)
ON BOARD EXPERIENTIAL/ PRODUCTION COORDINATOR
June 2016-August 2017 (Los Angeles, CA)
• Create budgets and manage project expectations & curation within the agency scope of work
• Responsible for sourcing vendors, fabricators, and scouting locations for various projects while drafting contracts, scheduling site visits, and venue walk-throughs
• Collaborate with Accounts and Creative team on creative briefs and brainstorms for client facing collateral decks and pitches
• Manage multiple budgets simultaneously for clients including: Nike, Apple, Activision, Los Angeles Dodgers, Y7 Yoga Studio, Gather Fitness, BeautyCon, & Nordstrom
• Create event work-back schedules, collateral grids, production ROS, and staffing grids aligned with project from start to finish
• Responsible for staffing including: hiring of brand ambassadors & production assistants, managing time sheets and approval for payroll weekly
• Manage event ROS and serve as POC contact for vendors, staff, and installation teams
BSN SPORTS/ TERRITORY SALES REP
September 2014-August 2016 (San Francisco/Bay Area, CA)
• Collaborated with Nike & Under Armour Bay Area territory directors on prospecting new targets and strategically worked to convert top prep programs to their respective brands
• Responsible for maintaining confidential information including product, price points, and launch dates
• Managed athletic budgets and consulted athletic directors and coaches on product, quantity, and future forecasting
• Communicated cross-functionally with design team and vendors while managing production and delivery timelines
SACRAMENTO RIVER CATS/ CORPORATE SALES, ACCOUNT EXECUTIVE
December 2012-August 2014 (Sacramento, CA)
• Managed 200+ business and personal accounts in Greater Sacramento Region focusing on B2B sales
• Increased ticket sales by 65% and renewed 90% of season ticket holders
• Collaborated with marketing team on sales timeline and proper information needed to sell River Cats ticket catalog
MKTG INC./ PRODUCTION ASSISTANT
October 2012-August 2013 (Los Angeles, CA)
• Managed consumer experience including all product messaging while serving as the face of the Jordan Brand
• Served as lead contact with venues including: set-up location, details, and ensuring all event contacts have proper information
OPTIMIST INC./ BRAND AMBASSADOR
February 2010-June 2012 (Los Angeles, CA)
• Collaborated and worked on executing strategic initiatives and activations for Nike account including: Nike Basketball, Nike Soccer, and Nike Sportswear
• Assisted in organizing exclusive product launches and special contests at Niketown LA, Nike Vault, and Nike Sportswear at the Montalban
EDUCATION
Bachelor of Science Business Administration-Marketing
California State University, Long Beach – Long Beach, CA 2012
