NFL DRAFT 2018

BRAND ACTIVATION | PRODUCT LAUNCH

FRISCO, TX (2018)

CLIENT ASK: Bring energy to The Star

AGENCY: Limitless Creative Co.

ROLE/RESPONSIBILITY: Strategist , Ideator, Producer

With the NFL Draft being held at the house that Jerry built, AT&T Stadium, Nike wanted to highlight this moment with a special edition collection honoring past Cowboys’ first- round picks. In collaboration with local clothing brand, By Way of Dallas, came the exclusive Handshakes and Hugs collection. To celebrate this launch, we hosted a party at The Star in Frisco to bring out the who’s who of Dallas artists, bloggers, diehard fans and influencers alike. Capped with a Q&A session with 1988 First Rounder and HOF receiver Michael Irvin, this was only the start to a year the Triple D had never seen before.

This was my first project working with the Nike Football account. After that initial meeting, I was fortunate enough to form a brotherhood that will last forever (shoutout Roby & Ethan).