LIKE MIKE INVITATIONAL

EXPERIENTIAL | BRAND ACTIVATION | RETAIL

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CHICAGO, IL (2017)

CLIENT ASK: Create a never before seen experience for the city of Chicago

AGENCY Limitless Creative Co.

ROLE/RESPONSIBILITY Production Manager

Jordan Brand celebrated the 30th Anniversary of the "Be Like Mike" Gatorade campaign with an Invitational to kick off the 2017-18 HS Basketball season. We transformed historic Navy Pier in Chicago, Illinois into an immersive basketball experience bringing the best prep talent to the Windy City.

This was my induction to Chicago. My very first project leading from the production side and I had only been in the city for a month. Adapt and evolve.

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