CLASS OF XXXIII CONCORD CLASSIC

EXPERIENTIAL | BRAND ACTIVATION | RETAIL | PRODUCT LAUNCH

southside chicago (2018)

CLIENT ASK: Take it back to the 90s but Bigger & Bolder

AGENCY: Limitless Creative Co.

ROLE/RESPONSIBILITY: Strategist, Ideator, Production Manager

After the success of the Like Mike Invitational the year prior, Jordan Brand wanted to go bigger for the return of the iconic Air Jordan XI “Concord” to kick off the hoop season for the Class of XXXIII. We secured a tennis complex on the Southside and transformed it into an immersive experience rooted in basketball and 90s nostalgia. Everything from the jerseys to the intro videos were retro. Imagine NBA JAM in real life. We capped it off by shock dropping the prized shoe a month before its December release date.

This was my last project as a member of the Limitless Creative team. A bittersweet feeling, but at the same time the best move for me. It was all smiles and hugs. Relationships forever cherished and a forever home in the Windy City. Safe to say I went out on a high note.