CLASS OF XXXIII PREPARE TO FLY
BRAND ACTIVATION
Porter, In (2018)
CLIENT ASK: Prepare the Class of XXXIII for their upcoming basketball season
AGENCY: Limitless Creative Co.
ROLE/RESPONSIBILITY: Strategist, Ideator, Production Manager
To prepare the Class of XXXIII for the upcoming basketball season, we wanted to give these Chicago kids a true bonding experience. By combining Navy Seal training with basketball conditioning tailored after Indiana University’s program, we took these young ballers out of their natural element to Dunes National Park for two days of training and a camp side banquet in order to build a deep connection that would carry them to victory in the season ahead.