ADDITIONAL WORK
Cortez 45th anniversary
BRAND ACTIVATION - Los angeles, CA (2017)
Nothing says LA more than a fresh pair of Cortez. The OG of runners celebrated its 45th birthday returning in the colorway that Forest Gump made famous. We hosted a b-day brunch and Q&A session with supermodel Bella Hadid equipped with Cortez-inspired pastries on a custom made donut wall.
This was the first of three Cortez projects I would work on including a Cortez Happy Hour at Nike Santa Monica and an exclusive photo shoot/styling session at Hollywood’s Chateau Marmont for the Cortez x A.L.C collab.
AGENCY: On Board Experiential
ROLE/RESPONSIBILITY: Production Coordinator
Vapor Untouchable 3 Pro
PRODUCT LAUNCH - Frisco, TX (2018)
To celebrate the launch of Nike’s new football cleat, the Vapor Untouchable 3 Pro, Nike commissioned world-renowned sneaker customizer, Mache, to make 21 custom pairs based around Cowboys’ running back Ezekiel Elliot.
I designed and produced custom footwear cases to house the cleats for the lucky fans who were able to purchase the individually numbered collector’s item.
AGENCY: LIMITLESS CREATIVE CO.
ROLE/RESPONSIBILITY: Production Manager
T.D.E. Championship Tour
RETAIL POP UP - Multi City (2018)
For LA based record label Top Dawg Entertainment’s Championship Tour, Nike highlighted their new partnership with label general Kendrick Lamar. Across five major tour locations (Los Angeles, Houston, New York, Boston, Chicago) our team built a retail pop highlighting the Damn collection and other members of the T.D.E. camp.
I was responsible for product distribution and getting allocations to each of the five locations as well as 15 other cities on the tour. Ten brand ambassadors and a day later we sorted, packaged and shipped out all tour merch for the shops.