TEXAS STATE CHAMPIONSHIPS

BRAND ACTIVATION | COMMUNITY

ARLINGTON, TX (2018)

CLIENT ASK: Celebrate the teams who made the impossible possible

AGENCY: On Board Experiential

ROLE/RESPONSIBILITY: Production Manager

A yearlong journey ended here at the house that Jerry built. To culminate the 30th Anniversary of the “Just Do It” campaign, we set up a stage outside of AT&T Stadium to host pre and post-game rallies for the four Nike programs competing for a coveted Texas State Championship; a true testament to their hard work, dedication and determination throughout the season. DJ sets, live mural paintings by Dallas’ own Sour Grapes Crew and even a celebration honoring the 20th anniversary of a former State Championship team kept the party rocking.

Looking back, this project meant so much to me. I worked on the entire football plan from start to finish putting in countless hours and creativity to give these kids and the city of Dallas something new. 

True relationships were formed over the course of this year. My love for the city of Dallas and its surrounding community grew. The most rewarding thing was that I directly had a hand in influencing, inspiring and exciting a community.